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SAP Acquires SmartRecruiters
More Innovation. More Scale. Same Mission.
SmartRecruiters has been acquired by SAP. This is a major milestone and a powerful opportunity. SAP saw in us what our customers already know: a bold, fast-moving, product-first company that's redefining enterprise hiring. What comes next is exciting.
SmartRecruiters will continue operating with the speed, innovation, and culture that got us here, only now with the backing of SAP's global scale, reach, and AI capabilities. We're not slowing down. We're scaling up.
Still bold. Still fast. Now backed to go even bigger.
A Message from Rebecca Carr, CEO of SmartRecruiters
“From day one, we've built SmartRecruiters to move fast, think big, and serve our customers with relentless focus. Joining SAP is not about changing who we are, it's about amplifying what makes us great. SAP believes in our mission, our product, and our people. That's why they chose us. And now, with their backing, we have everything we need to go further, faster, and bolder than ever.”
Rebecca Carr
CEO
SmartRecruiters, an SAP company
What This Means for You
This isn't a pivot. It's a power-up.
What makes SmartRecruiters great isn't changing, it's accelerating.
As part of SAP, customers can expect continuity and stability: the same SmartRecruiters platform you rely on today, supported by the same team, with the same integrations you've built into your workflows. Nothing about your day-to-day use of SmartRecruiters changes. What does change is the scale and speed at which we can deliver innovation.
With SAP's global resources behind us, we can expand the pace of our roadmap and bring AI-powered capabilities to market faster, from intelligent candidate matching and recruiter efficiency tools to deeper analytics and workforce planning insights.
For customers using SAP SuccessFactors, this also means native access to SmartRecruiters' modern recruiting innovation directly within the suite.
For those using SmartRecruiters as a standalone platform, you'll continue to benefit from our open integrations with all major HCM systems, with the added confidence that your investment is backed by SAP's long-term commitment to talent acquisition.
In short, you'll continue to get everything you value about SmartRecruiters, our customer-first focus, our category-defining product, and our dedication to hiring innovation, now supercharged by SAP's scale, reach, and AI strategy.
Have Questions or Want to Connect?
We know a move like this sparks curiosity and maybe a few questions. We're here for it. Whether you're a customer, partner, journalist, or just want to stay in the loop, sign up for our newsletter.
Sign up for our newsletterFrequently Asked Questions
General
What have SmartRecruiters and SAP announced?
SmartRecruiters has been acquired by SAP. This milestone signals the start of a powerful new chapter, one that brings SmartRecruiters’ best-in-class recruiting innovation into the broader ecosystem of SAP’s global enterprise platform.
What was the value of the deal?
SmartRecruiters and SAP have mutually agreed not to share the purchase price. This is not being disclosed as public information.
Frequently Asked Questions
Existing Customers and Prospective Customers
How will the acquisition affect my relationship with SmartRecruiters? What changes are proposed?
SmartRecruiters will operate as standalone business within SAP for the foreseeable future.
What is the business rationale for the acquisition?
The acquisition of SmartRecruiters by SAP will help ensure customers have the capabilities needed to attract and retain top talent in an increasingly competitive landscape. This acquisition strengthens the SAP SuccessFactors HCM suite as well as the SAP Business Suite. It supports SAP’s goal to be the #1 Enterprise application and Business AI company. Talent acquisition management software is a core component of the SAP SuccessFactors HCM suite, therefore, the acquisition accelerates delivery of our customers’ most requested capabilities in recruiting making the SAP Business Suite even more attractive, reducing time-to-hire, and providing a better experience for candidates, recruiters and hiring managers.
How will SmartRecruiters and SAP work together for the benefit of customers?
The acquisition will provide SmartRecruiters and SAP SuccessFactors customers with a unified experience that spans the entire talent acquisition journey, from sourcing and hiring to onboarding and beyond. The integration of SmartRecruiters SmartOS into the SAP SuccessFactors HCM suite, underpinned by Winston AI capabilities, will allow customers to offer a smarter, faster, and more equitable recruiting experience.
Will this impact SmartRecruiters integrations with Workday, Oracle, or other HCMs?
Our open integration strategy remains unchanged. In fact, SAP’s investment strengthens our ability to continue building flexible, enterprise-grade connections across tech stacks.
Frequently Asked Questions
Partners
What does the SAP acquisition mean for our partnership with SmartRecruiters?
We deeply value the work we are doing together to create seamless experiences for our shared customers. We will continue to actively promote, drive awareness and demand, and facilitate opportunities for partners in our ecosystem. In the long term, the SAP ecosystem may provide even greater opportunities for scale and reach.
Will we be required to integrate with SAP products to stay in the SmartRecruiters ecosystem?
No. SmartRecruiters remains HCM-agnostic and committed to an open ecosystem. Your current integration with SmartRecruiters continues to be fully supported, regardless of your relationship with SAP.
What does the acquisition of SAP mean for SmartRecruiters customers?
This acquisition strengthens the SAP SuccessFactors HCM suite and the SAP Business Suite, aiming to provide customers with enhanced capabilities to attract and retain talent. SmartRecruiters cloud solutions and platform will enable efficient end-to-end hiring workflows.
How will this acquisition improve the recruiting experience for SAP customers?
The integration of SmartRecruiters solutions, including AI-driven applicant tracking, candidate management, intuitive workflow and user-friendly interfaces, with SAP SuccessFactors’ HR tools will improve decision-making, reduce time-to-hire, and offer a better experience for candidates, recruiters, and hiring managers.
Frequently Asked Questions
Candidates
I’ve applied for a job with a company who uses SmartRecruiters. Is there any change?
No. SmartRecruiters customers will experience no changes, and candidates should remain confident in the process outlined by their prospective employer.
Should I still be excited about job opportunities at SmartRecruiters given the proposed acquisition?
Absolutely. This represents a significant growth opportunity, leveraging SAP’s scale and resources to further our product and customer growth, especially in AI-driven talent acquisition.